The winners of Race for Apps’ five categories plus an additional £5,000 cash prize from uTest were announced at the summit of the Digital Shoreditch Festival, held on 1 June, at Hackney House.
The winning entries were drawn from over 200 initial proposals, distilled to 40 competitors in five categories:
Finding Your Way
"A GPS-triggered audio tour of Hackney; the stories and history of the borough as you walk."
"An immersive smartphone based treasure hunt game, where players explore Hackney/East London by completing ‘hunts’ to win shopping discounts."
"Hidden Little Gems is a Facebook App that gives you quick ideas of what to see and do, wherever you go – recommended by your friends"
Gold: LoYakk by LoYakk
"LoYakk is a venue-based application service that enables you to reach beyond your friends and followers and converse with people around you."
Silver: Mapply.com by eeGeo
Hackney Live allows exploration of a 3D interactive Hackney; using a familiar TomTom interface to navigate to areas of interest.
Bronze: instapp by Smile Machine
"Instapp is a mobile app showcasing the activity and events in Hackney entirely visually, making it accessible to tourists and locals alike."
Fun and Games
"Travel back to East London, 1888 & follow in Jack the Ripper’s footsteps. Try to identify & stop him before he completes his reign of terror"
"Mobile location enabled game themed on Olympic events. Competition is virtual & based on questions & challenges related to Hackney."
"SlickFlick app helps people combine photos & text to create great stories from their mobiles in just seconds."
Gold: Foodsplore by Foosplore
" Foodsplore will allow visitors to easily find, share and recommend cool places to eat. And make visiting Hackney a memorable experience!"
"We’ll develop mobile apps, for iPhone and Android (et al) phones and show them how to cook Indian dishes EXACTLY like the Indian restaurants"
Bronze: Onsite by Caecus
"Location specific help and information using a mobile phone and low cost bluetooth radio tags."
Special Award of £5000: Most Usable App sponsored by uTest
""LoYakk is a venue-based application service that enables you to reach beyond your friends and followers and converse with people around you."
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